Eye-catching “mermaid galaxy” design
The product features a mermaid-tail or mermaid-tail-blanket motif combined with a galaxy / star-night theme.
Glow-in-the-dark elements enhance visual appeal and novelty.
This design taps into popular kids’ themes (mermaids, space/galaxy, luminous effects) — making it an attractive gift item or impulse purchase.
Glow-in-the-dark / luminous functionality
The blanket/sleeping-bag is described as “luminous” / “glow” meaning it has a glow-effect under low light after exposure to light.
This adds a functional novelty feature, not just aesthetics: kids will enjoy the glowing stars/mermaid scales at night or during sleep-overs.
This feature can help differentiate the product in the crowded kids’ bedding / sleeping bag category.
Soft flannel fabric for comfort
Fabric is flannel—highlighted as soft, cozy and comfortable for children.
Flannel implies warmth, softness and suitability for sleep or lounging.
This adds a functional benefit: beyond looks, it’s comfortable and appropriate for sleep gear.
Versatile use: sleeping bag / blanket / fun cosy wrap
The product is positioned as a “kids sleeping bag” but also a “luminous blanket”.
This makes it multi-purpose: sleep-over gear, bedtime blanket, lounging wrap, fun accessory for kids’ rooms or travel.
Wholesale angle: suitable for retailers who want a novelty kids product with broad appeal.
Wholesale and B2B friendly positioning
The listing uses “Wholesale” in title — signalling that this product is appropriate for bulk purchase, retailers or distributors.
This fits your B2B focus (for your company Nolan Commerce Huzhou Co., Ltd.) — good to emphasise MOQ, bulk packaging, variety of colours/prints, custom branding if relevant.
Trend-friendly & Gift-oriented
Themes like mermaids, galaxy, glow-in-the-dark are highly appealing to children and parents looking for trendy gifts.
This gives strong positioning for seasonal promotions (birthday, holiday, back-to-school, sleep-over party).
For retailers: high impulse-buy potential, good margin, repeat purchases with different prints/colours.
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